Hotel consultant & operator: opening, pre-opening, management and operations
In one sentence: 2AM Hospitality is a Belgian hotel consulting and operating firm specialised in opening, pre-opening, management and operations of hotels — including short-stay and hybrid hospitality in Belgium and Luxembourg.
Three pillars, one method, measurable results.
Operations management
From pre-opening to daily operational leadership. On-site presence or remote management, depending on your needs.
In one sentence: we run pre-opening and operational management for independent hotels, boutique hotels and small groups in Belgium & Luxembourg, on-site or remote, with SOPs, KPI reporting and team leadership.
Fixed-fee, time & materials, or monthly retainer.
- Pre-opening support: planning, recruitment, training, procurement
- Opening leadership (soft opening + grand opening)
- Interim operational management
- Standards and SOPs design
- Daily operational reporting setup
- Team and shift management
- Coordination with partners (laundry, F&B, maintenance)
Targeted consulting on operations improvement
A short, focused, quantified engagement. On-site diagnosis, prioritised action plan, KPIs.
In one sentence: a 2 to 5-day on-site flash audit with financial diagnosis, mystery visit and a quantified prioritised action plan to recover or optimise an operating hotel, starting at €4,500 ex. VAT.
Fixed-fee, time & materials, or monthly retainer.
- Flash operational audit (2-5 days on site)
- Financial diagnosis and benchmarking
- Front-office and housekeeping process review
- Prioritised action plan with KPIs
- Mystery visit and guest journey analysis
- Distribution and revenue management recommendations
- Monthly execution follow-up (optional)
Targeted consulting: permits, IT & automation
The technical expertise that frees teams: regulatory compliance, modern IT stack, workflow automation.
In one sentence: we file BE/LU operating permits, select and integrate the PMS stack (Mews, Cloudbeds, Misterbooking, Hotellab) and automate check-in, smart locks and digital concierge for openings and hybrid concepts.
Fixed-fee, time & materials, or monthly retainer.
- Operating permits application and renewal
- Regulatory compliance control
- Hotel IT infrastructure audit and redesign (PMS, channel manager, wifi, TV, smart locks)
- Selection and integration of the right tech stack (PMS & global IT suite)
- Automation: online check-in, upsell, digital concierge, accounting connectors
Why 2AM?
Field-first
We have operated hotels, not just advised on them.
Quantified & deliverable
No deck — concrete KPIs and actions.
Dual culture
Operations + tech + permits under one roof.
Rooted in Belgium
Knowledge of the market, regulations and local players.
Short-stay operator & consultant · hybrid hospitality
Beyond the classic hotel, we support short-stay operators (short stays, aparthotels) and hybrid hospitality concepts (coliving-hotel, aparthotel-coworking). Operations structuring, Belgian regulatory compliance, PMS stack tailored to longer stays and automation of the guest journey without 24/7 reception.
- Short-stay operator: processes, lean teams, multi-channel distribution
- Hybrid hospitality: aparthotel, coliving-hotel, hotel-coworking models
- Short-stay specific compliance (Brussels, Wallonia, Flanders, Luxembourg)
- Automation: online check-in, smart locks, digital concierge
Compare the three offers
| Operations management | Targeted consulting | Permits & IT | |
|---|---|---|---|
| Typical duration | 3 to 12 months | 2 to 30 days | 1 to 6 months |
| Format | Fixed-fee or retainer | Fixed-fee | Fixed-fee or T&M |
| Deliverables | KPI reporting, SOPs, standards | Prioritised action plan | Permit file, configured IT stack |
| Best for | Pre-opening, takeover, continuous improvement | Flash diagnosis, turnaround | New openings, IT redesign |
Frequently asked about our services
What's the difference between a flash audit and operational support?
A flash audit (2-5 days) delivers a quantified diagnosis and action plan. Operational support is the execution of that plan over several months, on site or remotely.
Can I combine several services?
Yes. Most engagements combine an initial audit (targeted consulting) with execution support (operations management). We adapt the scope after a first scoping call.
Do you only work in Belgium?
Belgium and Luxembourg are our core markets. We accept punctual engagements across the rest of Europe based on availability.
Other questions?
Pricing, timelines, modalities: read our full FAQ.