15 years on the floor. Not in the boardroom.
In one sentence: Alexandre Dufrene, founder of 2AM Hospitality, is a hotel consultant and short-stay & hybrid hospitality operator, ex-B&B HOTELS and Accor, expert in PMS Mews, Cloudbeds and Misterbooking across Belgium & Luxembourg.
Alexandre Dufrene — hotel consultant, short-stay operator and hybrid hospitality expert in Belgium & Luxembourg.
After several years leading hotel openings and takeovers for B&B HOTELS and independent groups, Alexandre Dufrene founded 2AM Hospitality in 2022 with one conviction: independent hoteliers deserve support as rigorous as that of the major groups, without the bureaucracy. His dual culture — operations on the ground and portfolio development — lets him speak fluently with reception teams, investors and owners alike. 10 years on the floor. Measurable results.
Follow Alexandre on LinkedInJourney
2025
2AM Hospitality founded
2020-2025
Leadership & development · ACCOR-franchised groups
2015-2020
Multi-site operations · B&B HOTELS
2009-2015
Hotel management · independent groups
Why 2AM?
2AM is the hour when a hotel lives unfiltered, where everyone is sleeping but everything is at stake. It's through anticipation that operational quality is truly measured.
Values
Concrete
On-site, quantified, deliverable. No empty slides.
Smart
Task automation to free up value-added time for teams
Measurable
KPIs defined before the engagement, measured after.