15 years on the floor. Not in the boardroom.
The path and the conviction behind 2AM Hospitality.
Alexandre Dufrene spent 15 years in hotel operations and portfolio development. After several years at B&B HOTELS and within independent and ACCOR-franchised groups, he founded 2AM Hospitality in 2025 with one conviction: hoteliers deserve concrete, on-the-ground, quantified support — not yet another PowerPoint deck. His dual operations + development culture lets him speak fluently with owners, investors, operators and floor teams alike.
Follow Alexandre on LinkedInJourney
- 20252AM Hospitality founded
- 2020-2025Leadership & development · ACCOR-franchised groups
- 2015-2020Multi-site operations · B&B HOTELS
- 2010-2015Hotel management · independent groups
Why 2AM?
2AM is the hour when a hotel lives unfiltered: late arrivals, night audit, the front-desk phone ringing. That's where operational quality is truly measured.
Concrete
On-site, quantified, deliverable. No empty slides.
Independent
No hidden commissions, no vendor to push.
Measurable
KPIs defined before the engagement, measured after.