Brussels --:--

Hospitality, structured. From pre-opening to operational efficiency.

/ Brief

Independent hospitality consulting firm based in Brussels. We support independent hotels, boutique hotels and hybrid concepts across Belgium and Luxembourg — from pre-opening to daily optimisation.

15+
years of experience
in operational hotel management
40+
properties supported
from 15 to 450 rooms, BE & LU
2
countries (Belgium & Luxembourg)
Belgium & Luxembourg
100%
independent
since 2022
/ Manifesto — 02:00 AM

When the lobby goes quiet,we're awake.

2AM is the hour the night auditor closes the books and the guests are asleep. It’s also the hour where every operational decision can be taken — in revenue, in guest experience, in margin.

/ Méthode

A clear method, measurable results.

01

Listen

We understand your context, constraints and goals.

02

Diagnose

Operational, financial and technical audit. Quantified, factual.

03

Act

Prioritised action plan. On-site execution or team coaching.

04

Measure

Clear KPIs, regular reporting, continuous adjustments.

/ Pour qui

Who do we work with?

  • 01Independent hotels
  • 02Boutique hotels
  • 03Small hotel groups in structuring
  • 04Short-stay and short-stay operations
  • 05Hybrid hospitality (aparthotel, coliving-hotel)
  • 06From economy to experiential
Alexandre Dufrene
/ 2AM Hospitality

10 years on the floor. Not in the boardroom.

We have structured, opened and turned around hotels for 10 years. With 2AM Hospitality, he puts that expertise to work for operators who want concrete, measurable, independent results.

More about Alexandre
/ Book a call

A project, a question, an audit?