Hospitality, structured. From pre-opening to operational efficiency.
Independent hospitality consulting firm based in Brussels. We support independent hotels, boutique hotels and hybrid concepts across Belgium and Luxembourg — from pre-opening to daily optimisation.
15+
years of experience
40+
properties supported
2
countries (Belgium & Luxembourg)
100%
independent
— Solutions
Three pillars of support
A complete spectrum to address your challenges, from one-off to operational.
— Méthode
A clear method, measurable results.
01
Listen
We understand your context, constraints and goals.
02
Diagnose
Operational, financial and technical audit. Quantified, factual.
03
Act
Prioritised action plan. On-site execution or team coaching.
04
Measure
Clear KPIs, regular reporting, continuous adjustments.
— Pour qui
Who do we work with?
- 01Independent hotels
- 02Boutique hotels
- 03Small hotel groups in structuring
- 04Short-stay accommodations
- 05Hybrid concepts (aparthotel, coliving-hotel)
- 06From economy to experiential
— Alexandre Dufrene
15 years on the floor. Not in the boardroom.
Alexandre Dufrene has structured, opened and turned around hotels for 15 years. With 2AM Hospitality, he puts that expertise to work for operators who want concrete, measurable, independent results.
More about Alexandre— Book a call
A project, a question, an audit?
30-minute discovery call, no commitment.